Japanese insurance firms launch new brand commercial campaigns

Japanese insurance companies Fukoku Life and Sumitomo Life have launched new brand commercial campaigns.

Fukoku Life has released a new series of advertisements titled ‘Watashi no Yasashii Kyokan-hen’ featuring actress Eliza Ikeda. In the campaign, Ikeda covers the RADWIMPS song ‘Seikai,’ using the music to explore themes of human relationships, communication, and the delicate balance of emotional distance between friends.

Sumitomo Life has debuted its ‘Kaku-Hoken’ commercial, which began airing on September 1. The campaign focuses on the expanding lifestyles and values of modern individuals, such as remote workers and lifelong learners. The commercial features the song ‘Kagayakidashite Hashitteku’ by the three-piece rock band Sambomaster.