Japanese midfielder Keito Nakamura named BMW brand ambassador amid high‑fee transfer dispute

Keito Nakamura, a 25‑year‑old Japanese international midfielder playing for Stade de Reims, was announced by BMW Japan as a new “brand friend” and appeared at the launch event for the BMW iX3, dressed in a black suit beside the ¥9.8 million vehicle.

At the same time, Reims is drawing criticism for demanding a €25 million transfer fee to release Nakamura, rejecting Marseille’s €18 million offer and prompting concerns that the player could be “held hostage” by his club’s pricing.

The situation has sparked debate among fans and media about the player’s career prospects and the club’s financial strategy.