Japanese restaurant operators expand with new brand launches and store openings

Several Japanese food service companies are expanding their presence through new brand launches and store openings across various regions.

Unisia Holdings has opened ‘Katsu no Joe’ in Higashiyamato, Tokyo, a new brand specializing in thick-cut tonkatsu and Wagyu beef hamburg katsu. This location marks a business model conversion from a former Kushikatsu Tanaka branch.

Next Global Foods opened ‘Higashi-Shinjuku Tare Yakiniku Nonki’ in Tokyo, marking its 35th location. The restaurant focuses on grilled meat paired with specialized sauces and premium rice.

Kyoto Katsugyu has rebranded its Pontocho flagship in Kyoto to ‘Gyukatsu Kyoto Katsugyu’ to better serve increasing inbound tourism. The new format includes breakfast service, a first for the brand nationwide.

Hotland Holdings has reached a milestone with the opening of its 100th ‘Tokyo Abura Gumi Sohonten’ location in Toyota, Aichi Prefecture, specializing in oil noodles (abura soba).