Japanese retailers announce new character collaborations

Multiple character-themed collaborations are launching in Japan, featuring various lifestyle and entertainment brands.

Magic Number Co., Ltd. is releasing a limited-edition collaboration between the hair care brand unu and the Esther Bunny character. The collection includes six items, such as shampoos, treatments, hair oils, and hair milks, available starting September 1 at Loft stores and other variety shops. The series features two distinct themes: a “Straight Series” with a strawberry candy scent and a “Glossy Series” with a yogurt candy scent.

Additionally, a triple collaboration event featuring the Danganronpa series, Sanrio Characters, and illustrator Kei Mochizuki will hold pop-up stores at ten Loft locations across Japan starting September 11. The event will showcase special illustrations by Mochizuki, featuring Danganronpa characters paired with Sanrio characters. Merchandise such as acrylic keychains, badges, and tapestries will be available, alongside made-to-order reproduction prints.