Japanese snack trends feature customizable noodles and Dubai chocolate cookies

Recent consumer trends in Japan highlight unique snack offerings, including a customizable mini cup noodle product and a new variation of the viral Dubai chocolate.

At Daiso retailers, a product named ‘Pick Mie’ has emerged. Developed with Nissin, this item allows customers to combine one type of noodle with one of four available soup varieties for 108 yen. The product features a small-scale format that has gained attention for its convenience and flavor.

Additionally, a new dessert known as ‘Dubai Chocolate Mochi Cookies’ is gaining popularity. These sweets feature a pistachio filling mixed with crunchy kataifi pastry, wrapped in a chewy marshmallow-like dough. Comparisons between different brands, such as those from In Style Japan and SSB Co., Ltd., show varying textures, with the In Style Japan version receiving praise for its balanced sweetness and high-quality pistachio aroma.