Various brands and sports clubs announce new collaborations and partnerships

Various Japanese and international entities have announced new commercial collaborations, partnerships, and merchandise releases.

A. P. C. GOLF will launch a special collaboration with Cph/Golf™ on September 2, 2026, featuring modern golf wear designed to blend street casual aesthetics with functional elegance. Similarly, the women's brand emmi is releasing a PUMA collaboration on September 3, featuring velour tracksuits and special edition “speedcat OG” sneakers.

In the sports sector, UE Sant Andreu, a Spanish football club, has signed a premium partnership agreement with Mitsubishi UFJ Morgan Stanley Securities for the 2026-2027 season. Meanwhile, the Hida Takayama Black Bulls Gifu will hold a two-part “Thanks Auction” via the Spo-oku service starting September 4, 2026, featuring signed player uniforms.

Retail updates include Shimamura Park offering Tokyo Yakult Swallows merchandise via online pre-orders through September 13, and Taito Station releasing Hiroshima Toyo Carp themed stickers in Hiroshima-area stores starting the last week of August 2026.