Japanese sports organizations secure new corporate partnerships

V Point Marketing Co., Ltd. has entered into an official partnership agreement with the professional men's volleyball team Tokyo GreatBears. The partnership, which spans the 2026-27 season, aims to drive regional revitalization and enhance fan engagement through various initiatives. These include fan-participation projects such as exchanging V Points for limited-edition team merchandise and offering custom digital card designs for the V Point app.

Separately, the Badminton Association of Japan (BAJ) has signed a partnership agreement with Tokyo Kiraboshi Financial Group. Under this agreement, the financial group will support international exchange programs for junior-level players. Additionally, the partnership will provide financial services and educational opportunities to athletes and association members to support their professional lives and careers.