Japanese wedding services launch new tools and events for diverse marriage styles

Japanese wedding service providers are introducing new tools and events to address the diversifying preferences of couples. Kufu Wedding Co., Ltd. has launched a free “Marriage Event Style Diagnosis” on its “Kufu Marry” website. This tool uses ten intuitive questions to help couples identify their values and discover one of nine personality types, such as the “Sparkle Stage Lead Type” or the “Rationalist Staff Type,” to guide them toward suitable celebration styles like photo weddings or small dining gatherings.

Simultaneously, Ateam Life Design Co., Ltd. announced that its wedding information site, Hanayume, will host “Hanayume Festa 2026 Kansai” on September 13, 2026, at Grand Green Osaka. This event, returning to the region after three years, allows couples to compare wedding venues, try on dresses, and consult with professionals in one location to simplify the planning process.