Japan's 2026 Summer Beauty Trends Emphasize Makeup and Hair Care

Japanese beauty outlets outline the 2026 summer makeup trends aimed at women in their 30s. The "mute makeup" look focuses on a half‑matte skin finish, soft pink tones and subtle highlight techniques, while the "summer beige" style layers multiple beige shades for a clean, refined appearance. Recommendations include specific foundations, eyeshadows and lip products, with guidance from makeup artists Kyohei Sasamoto and Yukari Hayashi.

A separate guide addresses summer hair care, highlighting four key products: a micro‑fine treatment mist for moisture, a panthenol‑rich conditioner touted as Pantene's strongest concentration, a long‑lasting styling aid that keeps hair smooth for up to ten hours, and a cooling dry shampoo designed to combat humidity and odor. The article stresses protecting hair from UV rays, air‑conditioner dryness and sweat, and advises regular use of moisturizing ingredients such as panthenol and ceramides.