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[CULTURE] · Japan · 2 sources

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Japan's High‑Tech Sun Umbrella Boom Amid Heat Wave

Japanese retailers and manufacturers are launching a wave of high‑spec sun umbrellas as the country faces an unusually hot summer. New models highlighted by Oggi include ultra‑compact designs with magnetic handles for easy storage, carbon‑fiber frames that claim 99% UV blockage, and lightweight five‑rib constructions weighing as little as 112 g. Brands such as DAIWA have adapted fishing‑rod carbon technology for umbrellas, while Thermos introduced a fabric that reduces heat transmission by over 60%.

Consumers report that while shade from the umbrellas reduces direct sunlight, reflected heat from asphalt and concrete remains a problem, underscoring broader concerns about urban heat islands. Articles note that public spaces, such as large‑glass commercial facilities, often become uncomfortable in summer, prompting calls for better shading solutions.

Entities

DAIWA Co., Ltd. · Japan · Oggi magazine · Thermos Co., Ltd.