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[BUSINESS] · Japan · 11 sources

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The Pokémon Company rolls out facial‑recognition at pop‑up card stores

The Pokémon Company will install facial‑recognition scanners in five temporary Pokémon Card Store pop‑up locations in Japan. The system becomes operational from 31 July to 16 August 2026 and will be used when customers aged six or older enter the stores and receive a numbered queue ticket. Children under six may enter only if accompanied by an adult.

Each shopper may enter only once per day and receive one ticket; the system blocks repeat entries and alerts staff if a customer tries to obtain multiple tickets. Facial‑data and visit logs are stored only as long as needed for security and anti‑scalping purposes and are then deleted. The measure follows an earlier anti‑scalping policy that used Japan’s My Number ID for online and in‑store purchases, and is aimed at curbing resale of limited‑edition Pokémon Trading Card Game products such as the Storm Emerald expansion.

Entities

AEON Mall Natori · Chofu PARCO · Japan · Pokémon Card Store · Pokémon TCG · Storm Emerald expansion · The Pokémon Company

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