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[BUSINESS] · Japan · 2 sources

Japan's smartphone dealers raise cash‑back incentives on Pixel, Xperia and Galaxy models

SoftBank's authorized online dealer スマホ乗り換え.com announced an updated cash‑back campaign running from 22 July to 31 July 2026. The Google Pixel 10a rebate increased from ¥15,000 to ¥20,000, while the Galaxy S26 series offers ¥18,000 cash‑back, the AQUOS R11 ¥15,000, and other models such as the Xperia 1 VIII and REDMI 15 5G receive similar rebates. The promotion requires enrollment in a Mobile i‑Support warranty plan and a qualifying SoftBank contract.

Separately, Geomobile (ゲオ) began a limited‑time sale on 23 July that runs until 30 July. Prices for used devices include a Google Pixel 10 at ¥69,300 with an UQ Mobile MNP transfer, a Pixel 8 as low as ¥1, an Xperia 1 V for ¥19,800, and a Galaxy S22 for ¥1. The sale also notes an upcoming increase in UQ Mobile’s contract‑processing fee from ¥3,850 to ¥4,950 on 1 August.