Jasmine Food expands portfolio with launch of Jasmine Krim Kelapa

Jasmine Food Corporation Sdn. Bhd. has expanded its product portfolio beyond rice with the launch of Jasmine Krim Kelapa. The new product was officially introduced at the Malaysia International Halal Showcase (MIHAS) 2026 held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.

Designed specifically for the food service sector, including restaurants and small and medium enterprises (SMEs), the coconut cream features a 24 percent fat content and a smooth, consistent texture. It is available in a one-liter format to provide practical value for commercial kitchens.

Chief Operating Officer Alan Kwong stated that this launch marks a strategic transition for the company from a rice marketing firm to a comprehensive food service solution provider. In addition to the coconut cream, the company reintroduced Jasmine Santan Kelapa (200ml) and Jasmine Ketupat Mini to cater to household consumers seeking convenience. All Jasmine products maintain halal certification.