Jasmine Yen joins Balenciaga as brand friend and releases new single

Singer-songwriter Jasmine Yen has achieved milestones in both the fashion and music industries. She was recently invited by the luxury brand Balenciaga to become a brand friend, traveling to Paris to shoot a global advertisement for the Hourglass Avenue handbag collection. The campaign imagery will be featured on the brand’s global website and in physical stores.

Simultaneously, Yen has released the music video for her new single, ‘SWEAT’. The track marks a stylistic shift toward dark pop and was filmed on location in Stockholm, Sweden. Following the release, Yen has begun a promotional tour in Singapore and Malaysia, with plans to return to Hong Kong and visit mainland China to expand her musical reach.