Jayden James debuts as MAC Cosmetics cover star

Jayden James, the 19-year-old son of Britney Spears and Kevin Federline, has landed his first major beauty campaign as the cover star of MAC Cosmetics’ digital publication, MACzine. Photographed by Sarah Pardini, the editorial features James alongside the brand’s Fix+ Setting Spray, accompanied by the provocative cover line, “Who the f—ck is Jayden James?”.

MAC Global Creative Director Nicola Formichetti praised James’s “unique sensibility,” noting his background as a pianist and his potential as an emerging creative talent. This milestone follows James’s recent foray into high fashion, including a runway debut at Paris Men’s Fashion Week for Vetements alongside his older brother, Sean Preston.

In interviews, James has expressed a strong interest in continuing his modeling career while also pursuing music. He noted that while he is still refining his runway walk, the experience of debuting in Paris was a significant step in his professional development.