Jaylen Brown launches 7UICE x BAPE sneaker collaboration

NBA player Jaylen Brown is collaborating with BAPE through his brand, 7UICE, to release a limited edition BAPE STA sneaker. The first physical drop is scheduled for October 17 in Philadelphia at the sneaker shop Lapstone & Hammer. Brown is expected to attend a meet-and-greet at the location, with access limited to the first 50 people in line.

The sneaker features a black patent leather upper, white BAPE star branding, and green piping as a tribute to Brown’s tenure with the Boston Celtics. A 7UICE stamp is featured on the heel. Following the Philadelphia launch, an online release is expected on October 18 via the 7UICE website. The collaboration follows a 2024 NBA All-Star Weekend appearance where Brown wore a custom one-of-one version of the shoe.

This launch follows Brown's recent transition to the Philadelphia 76ers after spending ten seasons with the Boston Celtics.