Jazwares partners with Pretty Ugly to relaunch Uglydoll brand

Jazwares has entered a long-term partnership with Pretty Ugly to relaunch the Uglydoll brand. The collaboration aims to introduce the character-driven franchise to a new generation of fans while appealing to longtime collectors.

Scheduled for a worldwide retail release in Fall 2027, the expanded product lineup will include plush toys, multiscale figures, collectible vinyls, role-play products, costumes, construction sets, and novelties. The collection will be inspired by the brand’s original 2001 artwork, focusing on themes of individuality and self-expression.

Judd Karofsky, Chief Business Development Officer at Jazwares, noted that the partnership honors the brand’s legacy. Drew Matilsky, Co-Founder and Managing Partner of Pretty Ugly, expressed excitement about seeing the multigenerational community continue to grow through this relaunch.