JCB partners with Sleeping Giant Media for European digital strategy

JCB, a Japanese global payments brand and credit card issuer, has announced a strategic partnership with the UK-based digital marketing agency Sleeping Giant Media. The collaboration aims to bolster JCB’s digital authority throughout Europe.

The partnership focuses on enhancing brand visibility for merchants, acquirers, and business partners across both traditional search engines and emerging AI-powered search platforms and large language models. Sleeping Giant Media will provide specialized support in areas including content marketing, digital PR, thought leadership, and AI search optimization.

According to Hiroyuki Katano, Executive Vice President of JCB International Co., Ltd., the initiative is designed to ensure that businesses in Europe can easily access trusted information regarding the value of accepting JCB to serve its 181 million cardmembers.