JCB releases summer TV ad starring Ninomiya Kazunari, Kawaguchi Haruna

JCB has launched the second installment of its "買いものって、メッセージだ。" (Shopping is a Message) TV commercial series, scheduled to begin broadcast on August 5, 2026. The campaign consists of two separate spots that depict everyday summer moments.

In the "Son and Watermelon" spot, actor Ninomiya Kazunari plays a father who purchases a watermelon for his son, using the act of shopping to bridge a subtle emotional distance between them. In the "Friends and Fireworks" spot, actress Kawaguchi Haruna buys fireworks with friends, highlighting the joy of shared experiences. Both pieces emphasize how ordinary purchases can carry personal messages.

The actors discussed the filming process, noting the natural, seasonal setting and the intention to convey gentle, relatable family and friendship themes. The commercials aim to showcase JCB cards as a conduit for meaningful everyday interactions.