JCDecaux implements recycled paper for 10,000 advertising posters

JCDecaux is implementing a sustainability initiative for its second consecutive Sustainability Week. Through September 29, the company will produce approximately 10,000 national advertising posters on 100% recycled paper for its 2m² conventional mupis. This initiative is offered to advertisers at no additional cost and includes participation from various brands such as McDonald’s, L’Oréal, Dior, and Burger King.

The campaign also incorporates a digital dimension through a partnership with Sociedade Ponto Verde. This collaboration utilizes JCDecaux’s Premium LED network, featuring messages regarding recycling, the circular economy, and responsible consumption across 100 digital screens throughout the country.