JD.com opens first 101Home physical store in Shanghai

JD.com has launched its first 101Home physical store in the Jing’an District of Shanghai. The 12,000-square-meter, four-story facility represents an expansion of the retailer’s home and lifestyle offerings from online to a brick-and-mortar format.

The store features more than 1,000 home and lifestyle brands and approximately 15,000 products. Notably, over 30 international brands are making their debut in China at this location, and more than 150 brands are joining JD’s online platform for the first time. The retail concept includes 33 designed ‘Dream Homes’ to showcase furniture, lighting, and household products in complete living environments.

In addition to traditional retail, the space integrates smart-home technology powered by JD’s JoyAI and JoyInside, as well as robotic household products. The store also incorporates lifestyle elements such as cafes, restaurants, books, and art to create a social and experiential shopping environment.