Jeep named official 4x4 partner of Moab, Utah

Jeep has entered a two-year partnership with Moab, Utah, officially becoming the city’s “official 4x4.” The agreement, established by the city council, aims to formalize a long-standing relationship between the Stellantis brand and the off-road destination.

Under the terms of the partnership, Jeep will provide annual funding, sponsorships, and support for trail maintenance to preserve natural spaces and off-road access. The collaboration also extends to local community and cultural events, including the Red Rock Arts Festival and Moab’s 125th-anniversary celebrations.

Jeep CEO Branden Coté stated that Moab is an integral part of the brand’s history, noting that the local landscapes and people help define the off-road experience.