Jeep selects actress Seol In-ah as brand ambassador

Jeep has appointed actress Seol In-ah as its new brand ambassador to promote its values of freedom and adventure. The collaboration aims to expand the brand's reach through various online and offline campaigns and customer events over the next year.

Seol In-ah is a genuine Jeep owner, having purchased a Wrangler Sahara 4xe in 2023. Jeep selected her due to her proactive attitude and adventurous lifestyle, qualities showcased in her various television appearances. As part of the partnership, she will share her authentic experiences using the Wrangler in daily life.

To celebrate the appointment, Jeep is offering special benefits to the first 20 customers who purchase a white Wrangler Sahara, the same color selected by Seol. These benefits include a 1 million won discount and a 1:18 scale Wrangler diecast model signed by the actress. This appointment follows previous ambassador roles held by celebrities such as Rain, Kim Sung-ryung, and Kang Ha-neul, all of whom were actual Jeep owners.