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[BUSINESS] · Vietnam · 3 sources

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Jeep Wrangler Sport enters Vietnamese market via THACO AUTO

The Jeep Wrangler Sport is being positioned as an accessible entry point into the Jeep brand, offered through THACO AUTO in Vietnam for 2.999 billion VND. While it lacks the specialized off-road configuration of the Rubicon model, the Sport version retains the brand's core design characteristics and driving experience.

Key features include the ‘Open Air Freedom’ capability, utilizing a three-piece Freedom Top® hardtop, removable doors, and a foldable windshield to create an open-air environment. The vehicle is built on a body-on-frame chassis with a modular design, allowing owners to customize and upgrade components such as bumpers, winches, and lighting for overland journeys.

Entities

Jeep · THACO Auto