Jeff Satur signs with Universal Music Southeast Asia

Thai singer-songwriter and actor Jeff Satur has officially signed with Universal Music Southeast Asia (UM SEA), a regional division of Universal Music Group. The partnership aims to expand Satur's reach from domestic markets to a global stage, covering creative direction, marketing, and international touring.

Under this new deal, Satur is scheduled to release his second studio album in the second quarter of 2027. Following the album release, he plans to perform his first solo stadium concert in Bangkok, followed by a world tour spanning late 2027 through 2028.

Satur, who has accumulated over 2 billion streams, previously worked with Wayfer Records under Warner Music Thailand. Adam Granite, CEO of Universal Music Group for Africa, the Middle East, and Asia, noted that Satur's creativity reflects the growing potential of Thai music in the international market.