Jeffrey Katzenberg announces new AI film and animation studio

Film executive Jeffrey Katzenberg has announced plans to launch an AI-driven film and TV animation studio. This move follows his recent advocacy for the entertainment industry to embrace, rather than resist, artificial intelligence technology.

In the broader media landscape, Jon Flynn, head of Fox Entertainment’s AI studio FoxNXT, reported that artificial intelligence is already altering how filmmakers pitch projects. Flynn noted that creatives are increasingly using AI tools to propose budget-conscious models, suggesting that technology can rationalize approximately 15% of production costs. This allows filmmakers to reallocate funds toward other production needs, such as specific filming locations, while maintaining project budgets.