Jemimah Rodrigues Named Brand Ambassador for Mumbai Falcons F1 Sim Racing India Open

Mumbai Falcons Racing Limited announced that Indian women's cricket star Jemimah Rodrigues will serve as Brand Ambassador for the F1 Sim Racing India Open 2026. Rodrigues joins cricketer Shreyas Iyer in promoting the championship, which will hold nationwide Time Trials at Bharat Mandapam in New Delhi from July 30 to August 1, offering a direct entry to the zonal rounds and a prize pool of ₹2 crore to fund driver development.

The appointment comes as Formula 1’s audience grows globally, with women now making up 42 % of its fanbase and about 40 % of the Indian audience. Organisers say the initiative aims to attract young gamers and motorsport enthusiasts, especially women, and to uncover the next Indian talent for the global Formula 1 platform.