Jennie expands solo career with ODD ATELIER and debut album RUBY

Jennie, a member of the K-pop group BLACKPINK, is expanding her solo career through her own management agency, ODD ATELIER (OA Entertainment), which she established in late 2023. This move allows her greater autonomy over her musical and commercial projects compared to the traditional K-pop management model.

In 2025, Jennie released her debut studio album, titled ‘RUBY’. The album features tracks such as ‘Like Jennie’ and includes collaborations with international artists, signaling an intent to expand her influence beyond the South Korean market. Her global presence has been further bolstered by performances at major international music festivals, including Coachella, Lollapalooza Chicago, Summer Sonic, and Mad Cool Festival.