Jennifer Lawrence launches hair care brand Mes

Academy Award-winning actress Jennifer Lawrence has officially entered the cosmetics industry with the launch of her hair care brand, Mes. Developed in collaboration with a scientist trained at the Massachusetts Institute of Technology (MIT), the brand focuses on biologically designed hair care products.

The initial product line includes a hair restorative mask, a hair reshaping serum, and a volumizing spray. Lawrence described the transition from acting to entrepreneurship as a natural extension of her creative energy, noting that the excitement of building a product mirrors the process of developing a film character.

In a recent interview with The Cut, Lawrence addressed her career moves, stating that launching a company is a proactive step rather than a reaction to Hollywood instability. She expressed hope that consumers will allow time to discover the unique effects of the new formulas, which she claims offer capabilities not currently found in other market products.