Jerry Jones proposes NFL schedule changes to prioritize rivalries

Dallas Cowboys owner Jerry Jones is advocating for a potential overhaul of the NFL schedule to prioritize geographic rivalries. Jones suggests that increasing matchups between local rivals, such as the Cowboys and the Houston Texans, would enhance the emotional stakes and appeal of the league.

This proposal coincides with ongoing discussions regarding the expansion of the NFL season to 18 games, a change that could potentially take effect by 2029. While the league has maintained a relatively consistent scheduling format since 2002, Jones argues that focusing on ‘my city against your city’ matchups is essential to the soul of football.

The Dallas Cowboys franchise itself has a storied history, evolving from a difficult debut in 1960—where they finished with zero wins—to becoming a dominant force under head coach Tom Landry. The team earned the nickname ‘America’s Team’ due to its massive national following and widespread fan presence during the 1970s.