Adobe and Jet2 partner on agentic AI for personalized travel

Adobe and Jet2 have entered into a multi-year strategic partnership to integrate agentic AI into the travel experience for Jet2’s 10 million myJet2 customers. The collaboration utilizes Adobe’s Customer Experience Orchestration technology and Adobe CX Enterprise Coworker to deliver highly personalized, conversational interactions.

Through this partnership, Jet2 aims to provide tailored destination recommendations, family-friendly resort suggestions, and curated daily itineraries based on individual travel preferences and booking habits. Additionally, Jet2 will use Adobe’s content supply chain tools and Adobe Firefly Foundry to create on-brand holiday content more efficiently using custom AI models informed by the company’s brand assets.