JETOUR expands global nature conservation through Travel+ ecosystem

JETOUR is integrating nature conservation into its brand through its “Travel+” ecosystem, aiming to combine off-road exploration with responsible environmental protection.

During the 2026 JETOUR Global Technology Experience Day in Zhejiang Province, China, participants engaged in a crested ibis conservation initiative at Xiazhu Lake National Wetland Park. Activities included installing nesting facilities and releasing fish fry to support wetland habitats.

The company has also launched various international conservation projects, including a cheetah protection campaign in Africa in partnership with the Cheetah Conservation Fund, turtle conservation in Malaysia, a markhor protection program in Pakistan, and a harpy eagle project in South America.