Jewelchic opens flagship store in Ahmedabad

Satva Gold, India’s largest jewellery manufacturer and supplier, has entered the direct-to-consumer segment with the launch of its jewellery label, Jewelchic. The company opened its flagship store in Ahmedabad, marking the initial phase of its strategy to establish a global brand.

Focused on the concept of “Everyday Chic,” Jewelchic specializes in 9KT real gold jewellery designed for daily wear rather than just special occasions. The collections feature contemporary, fashion-forward designs intended to allow consumers to express personal style through versatile pieces.

The store was inaugurated alongside nine women entrepreneurs and leaders from various sectors, including healthcare, education, and sustainability. Actor Radhika Madan has been named the brand ambassador. Founder Dhruv Shah stated that the Ahmedabad location serves as a starting point for expansion across India and into international markets.