Jiichiro sweets brand holds limited-time pop-up at Chapeau Funabashi

The sweets brand Jiichiro is holding a limited-time pop-up shop at Chapeau Funabashi in Chiba Prefecture. The event is scheduled to run from September 9 to September 22, 2026, located in the event space in front of Seijo Ishii.

Jiichiro, a brand under the Yataro Group based in Hamamatsu, Shizuoka, is known for its moist baumkuchen cakes. The product was developed through over 100 trials to achieve a texture that does not require a drink to consume.