Jimmy Choo unveils Fall 2026 Milan campaign starring Africa Garcia and ambassador Wang Yibo

Jimmy Choo launched its Fall 2026 campaign in Milan’s Palazzo Gallarati Scotti, coinciding with the brand’s 30th anniversary. Creative director Sandra Choi designed the collection around footwear, showcasing new boots such as the elongated CALY OTK and the lightweight BIKER KB, alongside updated bags, pumps and sandals. Model Africa Garcia appears in the fantasy‑like set, exploring the pieces and emphasizing the emotional response of dressing up.

The campaign also highlights Jimmy Choo’s Sunny Trainer line, fronted by Chinese actor, singer and motorcycle racer Wang Yibo, the brand’s global ambassador since 2024. The trainer is offered in black leather with chocolate suede, white leather and illusion mesh, each featuring a rose‑motif perforated upper and a comfort‑focused sole. Yibo pairs the shoes with the new Bar Holdall bag, reinforcing the theme of movement and modern living.