JinkoSolar shifts focus to profitability amid solar market pressures

JinkoSolar reported second-quarter 2026 module shipments of approximately 16 GW. Despite this volume, the company faces profitability challenges due to supply-demand imbalances, policy changes, and pricing pressures across the photovoltaic supply chain. Revenue for the quarter was $1.82 billion, a 31% decrease compared to the previous year, which management attributed to fluctuations in shipment volume. Gross margin stood at 4.2%, down from 8.3% in the first quarter.

CEO Dimi Xu stated the company is shifting its strategic focus from shipment scale toward product value, profitability, and cash flow. This includes optimizing manufacturing utilization and increasing the proportion of high-efficiency products.

Technologically, JinkoSolar is positioning itself ahead of new Chinese regulatory standards. Its Tiger Neo 3.0 series has achieved a certified efficiency of 24.8%, exceeding the new 24% minimum requirement for Grade 1 classification. Additionally, the company is expanding its energy storage footprint, recently commissioning 90 SunGiga systems in Shandong province with a total capacity of 23.49 MWh.