JINRO launches limited-edition K-POP themed Green Grape soju

JINRO, a leading soju brand, has announced the global launch of a limited-edition 'K-POP Star Toad' Green Grape liqueur. The release features a reimagined version of the brand's mascot, the 'Toad,' styled as a K-POP artist.

The special edition packaging is available in two colorways, green and pink, and maintains the standard 13% alcohol by volume. To accompany the release, the company is launching a 'Message Challenge' where consumers can collect bottle caps printed with alphabet letters to create personalized messages. Promotional merchandise, including a collectible figurine and a bottle-shaped microphone, will also be released.