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[BUSINESS] · India, United Arab Emirates · 3 sources

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Part of situation: JioHotstar international market expansion (2 clusters)

JioHotstar expands into MENA region via STARZPLAY partnership

streaming service expansion MENA region South Asian diaspora multilingual content media partnership

JioHotstar, India’s largest streaming platform, has announced its expansion into the Middle East and North Africa (MENA) region through a partnership with STARZPLAY. This move follows previous international launches in the UK, Canada, and Singapore.

Through the partnership, JioHotstar will be accessible via the STARZPLAY app and website. The service will offer JioHotstar Originals, television content from JioStar TV channels, films, and reality franchises such as ‘Bigg Boss’ and ‘Koffee with Karan’. Content will be available with audio tracks in up to 10 languages, including Hindi, Malayalam, Tamil, Telugu, and Bangla.

Subscribers can access the service via two tiers: the PLUS plan at AED 34.99 per month, which provides access to the multilingual library, and the MAX plan at AED 49.99 per month, which combines the entertainment library with STARZPLAY’s sports portfolio.

Entities

JioHotstar · JioStar · STARZPLAY

Sources

JioHotstar Enters Middle East Through STARZPLAY [businessconnectindia.in]
JioHotstar Expands Its International Footprint with Entry into MENA [businessnewsthisweek.com]
JioHotstar extends to MENA with Starzplay [www.advanced-television.com]