Jisoo stars in Salomon’s ‘In The Open’ campaign

Salomon has launched its ‘In The Open’ campaign featuring Blackpink member Jisoo, marking her first major project since being named a global ambassador in May. Set in Seoul, South Korea, the campaign explores the intersection of urban life and the natural world through various environments, including parks, trails, and city landscapes.

Under the creative direction of Heikki Salonen, the campaign showcases the brand’s Fall/Winter 2026 collection. Featured footwear includes the XT-6 Protective, XT-Whisper Gore-Tex, and XT-4 OG Gore-Tex models. The collection is designed to provide versatility for both everyday street style and outdoor activities, emphasizing comfort and movement across changing weather conditions. The global launch for the capsule collection is scheduled for October 7.