Jiu-Jitsu developments in the UAE involve Renzo Gracie and new family awards

Renzo Gracie, a two-time ADCC world champion and 7th-degree coral belt, has taken an equity stake in UJITSU, a UAE-founded technology company. Gracie has joined the platform as a Global Ambassador and Strategic Partner to support international growth and strengthen relationships with academies and instructors.

The partnership was formalized during a seminar and open mat event in Abu Dhabi, attended by over 250 practitioners. Gracie joins a roster of ambassadors that includes multiple world champions such as João Miyao, Gabrieli Pessanha, and Daniel Poncio.

Separately, the UAE Jiu-Jitsu and Mixed Martial Arts Federation has launched the Jiu-Jitsu Family Award. This initiative recognizes Emirati and expatriate families who support children in the sport through roles as athletes, coaches, referees, administrators, or volunteers. The award aims to encourage family involvement in talent development and promote the values of the sport within the UAE.