JKA to host Auto Race promotional event in Marunouchi

The JKA Foundation will host a limited-time promotional event for Auto Race at the ‘THE TOBACCO 2:50. 76’ smoking space in Marunouchi, Tokyo, from October 19 to November 1, 2026. The initiative follows the August 2026 rebranding of the Auto Race official logo, which was updated for the first time in 14 years.

As part of the event, actual Auto Race motorcycles will be displayed and illuminated for public viewing. The facility will also feature brand movies, key visuals, and a timeline detailing the history of the sport. To engage visitors, the JKA will distribute limited quantities of original portable ashtrays on October 30 and October 31.

In addition to the Marunouchi installation, brand movies will be broadcast on ‘BREAK’ digital signage at over 300 smoking areas across Japan, including major urban centers like Osaka and Sapporo, from October 26 to November 1, 2026.