Job seekers adopt networking strategies and AI tools to navigate competitive markets

Career experts and technology providers are offering new strategies and tools to navigate increasingly competitive job markets. Career coach Beth Hendler-Grunt, founder of Next Great Step, suggests the ‘10/10 job search method’ to combat the inefficiency of mass-applying to hundreds of roles. This approach involves identifying 10 target companies and connecting with 10 individuals currently in desired roles to build authentic professional relationships and access the ‘hidden job market.’ This advice comes as LinkedIn data shows a 6% year-over-year decrease in the average hiring rate for entry-level workers in the US.

In tandem with networking strategies, AI-driven tools are becoming essential for matching resumes to specific job descriptions (JD). To bypass Applicant Tracking Systems (ATS), job seekers are increasingly using AI to optimize keywords and quantify achievements. For example, Baidu’s cloud service has integrated GenFlow 4.0 AI agents to provide a suite of recruitment tools, including AI-generated resumes tailored to multiple job descriptions, AI-powered professional ID photos, and simulated interview practice with automated performance feedback.