John Abraham appointed Strategic Advisor to Indian Superbike League

Actor and entrepreneur John Abraham has joined the Indian Superbike League (ISBL) as a Strategic Advisor. The appointment aims to leverage Abraham’s experience in sports ownership and motorsport to expand the reach of the franchise-based motorcycle racing property and develop domestic racing talent.

The league also launched a promotional film designed to position ISBL as a fusion of competitive racing, entertainment, and motorcycle culture. ISBL seeks to create a platform for emerging riders while attracting new audiences through a combination of performance, technology, and pop culture.

Abraham’s involvement follows his existing sports portfolio, which includes ownership of NorthEast United FC in the Indian Super League and Goa Aces JA Racing in the Indian Racing League. He also holds a co-ownership stake in the Rotterdam Dockers.