John Daly signs multi-year partnership with Topgolf

Professional golfer John Daly has entered into a multi-year partnership with Topgolf, ensuring his long-standing Masters week tradition continues. Following the demolition of the Augusta, Georgia, Hooters location—where Daly had parked his RV and sold merchandise since 1997—the golfer transitioned to a trial run at Topgolf’s downtown Augusta venue during the 2026 Masters.

Under the new agreement, Daly will make official appearances at Topgolf locations in Augusta during the 2027 and 2028 Masters tournaments. The partnership extends beyond physical appearances; fans at 55 participating Topgolf venues nationwide will be able to enjoy two signature cocktails inspired by Daly. Additionally, his “Daly Vibe” merchandise brand will be available at select venues, and he will continue his collaboration with Good Boy Vodka for a canned tea-and-lemonade cocktail.