John Lewis predicts top 10 toys for Christmas 2026

John Lewis has released its predictions for the top 10 toys for the 2026 Christmas season, highlighting a trend described by toy buyer Alan Wright as a ‘Great Play Revival’. The retailer suggests that families are increasingly seeking screen-free, collaborative experiences that encourage intergenerational play and connection.

Key items predicted to top wishlists include a Le Toy Van Paddington doll’s house, a K-Pop Demon Hunters Rumi singing doll, and Momiji’s Sugar Plum Wood message dolls. Other notable mentions include a wooden breakfast-in-bed set, Marvin’s Magic wooden trick sets, and a Micro Scooters Gruffalo scooter.

The retailer noted that playtime toys, which focus on creativity and outdoor adventure, now account for nearly half of all sales in its toy department, reflecting a shift toward physical ownership and shared family activities.