Johnnie Walker Blue Label appoints actor Callum Turner as Global Ambassador

Johnnie Walker Blue Label announced that acclaimed actor Callum Turner will serve as the brand’s Global Ambassador in a year‑long partnership aimed at celebrating progress, craftsmanship and the moments that matter. The campaign will feature unguarded videos, short films and a television series that place Turner at the heart of celebrations while highlighting the whisky’s rarity and refinement.

Turner, known for roles in films such as *Rose Bush Pruning* and the upcoming Apple TV+ adaptation of *Neuromancer*, will travel to Scotland for a discovery trip that showcases the brand’s blending heritage. He said the brand’s ethos of “one in ten‑thousand casks” resonates with his own pursuit of excellence. Neil Shah, Global Brand Director for Johnnie Walker, added that the partnership aims to attract new audiences and cement the whisky’s place in global pop culture.