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[BUSINESS] · Brazil · 3 sources

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Join Up Energy Drink and NoPing Release Zero‑Sugar Gamer Drink

Join Up Energy Drink and the online‑gaming connection platform NoPing have partnered to launch a limited‑edition, zero‑sugar energy drink aimed at gamers. The product, sold in a 473 ml can, contains caffeine, taurine and vitamins to support alertness during long gameplay sessions.

NoPing’s service, which optimises network routes for more than 3,000 games, uses artificial‑intelligence‑driven routing and a patented Multi‑Connection system that sends data packets simultaneously over five routes. According to Thiago Alves, CMO of NoPing, the collaboration “brings together two important elements for anyone who spends hours competing: the stamina to stay focused and a stable connection so performance isn’t hampered by network issues.” The drink is marketed to casual players, competitive gamers, content creators and streamers.

Entities

Join Up Energy Drink · Join Up NoPing Gamer · NoPing · Thiago Alves

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