JoJo's Bizarre Adventure launches new lifestyle brand and coffee collaboration

Multiple new commercial collaborations featuring the anime series ‘JoJo’s Bizarre Adventure’ are launching in Japan.

A new lifestyle brand titled ‘J,in Life’ is debuting on ShoPro Mall. The first phase includes the ‘JOJO LEATHER COLLECTION,’ featuring items such as Stone Mask ID card holders and character-engraved leather keychains. Additionally, the ‘JOJO CRAFT SERIES’ will offer traditional Japanese-style goods, including Kutani ware small plates and chopstick rests, as well as foil-stamped hand towels. Pre-orders for these items are scheduled to begin on September 18, 2026.

Separately, the coffee brand Georgia has announced a collaboration campaign starting September 21, 2026. The campaign features ten characters from various parts of the series, including protagonists from the original series and ‘Steel Ball Run.’ Participants can enter five different campaigns to win various prizes, such as light-down jackets, tumblers, and smartphone rings.