Jon Vlogs starts Copathon IRL stream; TNT Sports adds exclusive 2026 World Cup channel

Influencer and entrepreneur Jon Vlogs kicked off the "Copathon", a 24‑hour in‑real‑life live stream that will travel across the United States in a motorhome to follow the 2026 FIFA World Cup. The project aims to broadcast Brazil’s matches, fan zones and behind‑the‑scenes moments, targeting 35‑50 thousand live viewers per day and potentially billions of total views across TikTok, Instagram, X and YouTube. Jon Vlogs said, “A expectativa para o Copathon é muito grande. A gente quer fazer a maior transmissão IRL já realizada dentro do evento, acompanhando tudo de perto e levando a galera para viver essa experiência junto com a gente.” The initiative is backed by sponsors including CIMED, Superbet, BingX, Kast, Bgaming and Warner Music.

In parallel, TNT Sports announced the launch of an exclusive channel dedicated to the 2026 World Cup, even though it does not hold broadcast rights. The channel will run from 8 June to 20 July on Brazilian operators Claro, Sky, Vivo, Oi TV, the Sky+ and Watch apps, and on YouTube, featuring a team of presenters on‑site in the United States and AI‑generated highlights, daily shows, analyses and special programs covering the tournament and Brazil’s national team.