Jones’ Crumpets to open first dedicated café in Notting Hill

Jones’ Crumpets is set to open its first permanent café on Golborne Road in Notting Hill this October. The brand, which began in 2017 as a supper club founded by Ian Endfield, is transitioning from delis, market stalls, and online delivery to a dedicated brick-and-mortar location.

The new venue will feature a menu of signature crumpet flavors, including Classic, Double Cheese, Cheese & Chive, and Dark Chocolate. Offerings will include larger crumpet-based dishes with sweet and savory toppings, grab-and-go options, and Allpress coffee. The café design will incorporate mid-20th-century aesthetics with a stainless steel counter, quarry tiles, and birch joinery.

Before this expansion, the artisan brand grew through wholesale supply to various London restaurants and presence in local markets such as Primrose Hill and Marylebone. While premium-priced, the products have received significant praise on social media and from food critics.